Florenza – Floral Butterfly Print Area Rug
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Due to high order volume, stock is very limited. If you can still click 'Add to Cart', there is stock available.
Soft Underfoot, Softer To Look At
You know the room you keep pinning.
Yours is close — it just needs something on the floor.
Florenza brings a soft floral-and-butterfly pattern that reads romantic, not busy, so the room lands the way you pictured it.
Step on it barefoot and you feel it right away.
Warm, cushioned, quiet under your feet.
One Of Our Most Reordered Floor Pieces This Season
✓ The room finally looks finished
That empty stretch of floor is what's been holding the space back. One rug gives the room shape — a foot to the bed, an edge to the seating, a reason the furniture makes sense.
✓ Warm under bare feet every morning
No more cold floor on the way to the closet. The soft pile cushions each step and takes the chill off hardwood, tile, and laminate.
✓ Floral that reads grown-up, not girlish
Soft petals and butterflies in muted, blended tones — closer to a watercolor than a cartoon. It works in a bedroom, a reading corner, or a living room without looking like a kid's room.
✓ Wipes clean in under a minute
Spilled coffee doesn't soak in the way it does with natural fibers. Blot it, wipe it, move on. The polyester pile releases most spills with plain water.
What you get today
- Florenza floral butterfly area rug
- A defined, finished-looking floor area in one step
- Soft, cushioned pile underfoot
- Ready to use — unroll and place
- Free tracked shipping
- 30-day money-back guarantee
Seasonal production run — once this batch sells out, restock pricing may change.
Try Florenza at home for 30 days — bring the room together with a soft floral touch underfoot.
Try Florenza at home for 30 days. If it doesn't look right in your space or wear the way you expected, return it for a full refund.
Frequently asked questions
Will the fold lines from shipping go away?
Yes. Lay it flat and let it settle for one to two days. If a crease is stubborn, place a few books along it overnight.
Can I use this with a robot vacuum?
Yes. The low, dense pile lets most robot vacuums roll over the edge without getting stuck. A standard vacuum on a bare-floor or low-pile setting works well too.
Do I need a rug pad underneath?
On hardwood or tile, a thin rug pad is a good idea. It stops sliding and adds a bit more cushion. On carpet, you can skip it.
Will the colors fade in a sunny room?
The print holds up well to normal daylight. In a room with strong direct sun most of the day, rotating the rug every few months keeps the color even.
Specifications
- Size: Available in 24" x 36", 36" x 60", 48" x 72", and 60" x 84"
- Material: 100% polyester pile with a non-slip backing
- Lasts: Holds its shape and color through years of everyday use with regular vacuuming
How to wash
- Spot clean with cold water and a mild detergent
- Blot, do not rub
- Vacuum regularly on a low-pile setting
- Do not bleach
- Air dry fully before walking on it
Bring Florenza to your floor today — a limited seasonal batch, while it lasts.
