The beginning
A Sunday, and a folding stool
Not enough chairs and too many people, and an afternoon nobody wanted to end. It turned out the table was never the point — what mattered was that everything on it could be used, spilled on, and put straight back out.
Early days
The first women found us on Pinterest
No launch anyone remembers. She plans the house and the wardrobe on the same board, and Pinterest is where she does it — so that is where she met us first, saving a linen dress next to a kitchen shelf.
Word of mouth
One woman told her friend
Pins got saved, re-pinned and sent on, and somewhere between a shared board and a “you have to see this” message, a shop grew. Still the way most people arrive.
Since then
Fit notes from women who wore the thing
Photographs left unretouched, sizes listed as the sizes we actually hold, and a fit note written by someone who wore it on a normal day rather than for a camera.
Today
The wardrobe and the table, chosen together
The same eye picks the dress and the cloth it ends up sitting at. Both halves of the shop pass the same test, because they end up in the same week.