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Brimwell – The Wide-Brim Hat That Keeps Its Shape

Prix régulier$19.99
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Only 4 in stock
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Due to high order volume, stock is very limited. If you can still click 'Add to Cart', there is stock available.

The Sun Hat You'll Actually Wear Every Day

That wide brim gives you real sun protection — the kind sunscreen can't hold onto after two hours outside.

But you already own a sun hat, and it lives in the closet. This one doesn't.

The Brimwell shape holds its structure like a picture frame, and the open back lets your ponytail through — so you grab it on the way out the door with your hair already up.

No fussing. No flattened hair. Just shade on your face, every ordinary day.

Over 10,000 women reach for this hat daily

✓ Shade your face where sunscreen wears off
Sunscreen fades after about 2 hours. The wide brim doesn't. UPF 50+ fabric blocks over 98% of UV rays across your face, ears, and neck — no reapplying, no remembering.

✓ Holds its shape instead of flopping
Most sun hats collapse the second they hit your tote bag. The structured brim keeps its clean line all day — so you look put-together, not windblown.

✓ The hat that lives by the door
Dog walks. School pickup. Patio coffee. This isn't a vacation hat you pack once a year — it's the one you grab without thinking, because it takes zero effort to look right.

✓ Stays put when the wind picks up
An adjustable rear strap and side anchor points keep it seated on breezy days. No hand on your head, no chasing it down the sidewalk.

What you get today

  • Brimwell wide-brim sun hat
  • UPF 50+ fabric with full face, ear, and neck coverage
  • Rear ponytail opening with adjustable strap
  • Ready to wear on arrival — no shaping or breaking in
  • Free tracked shipping
  • 30-day money-back guarantee

Spring production run — once this batch ships out, restock pricing may change.

Try Brimwell at home for 30 days, and see how effortlessly it becomes part of your everyday routine — while this batch is still available.

30-day at-home trial
Try Brimwell at home for 30 days. If it doesn't fit, look right, or wear the way you expected, return it for a full refund.

Frequently asked questions

Will the ponytail opening fit thick or long hair?
Yes. The opening is elastic-edged and stretches to fit a full ponytail or a low bun. Thick hair sits through it comfortably without pulling.

Can I fold it into a bag for travel?
You can roll it loosely for short trips, but it's built to hold its shape rather than pack flat. For flights, wear it or place it crown-up in your carry-on.

Does it work with sunglasses?
Yes. The brim sits above the temple line, so sunglass arms slide on and off without lifting the hat.

Is it one size?
It's one size with an adjustable rear strap, which covers most head sizes. Tighten it down for a snug fit or loosen it for a relaxed one.

Specifications

  • Size: Brim width approx. 4 in; inner circumference approx. 22–23 in (adjustable)
  • Material: Polyester with UPF 50+ rating
  • Lasts: Holds structure through several seasons of regular wear

How to wash

  • Hand wash cold with mild soap
  • Do not bleach or wring
  • Reshape the brim and air dry crown-down, away from direct heat

Over 2652+ Happy Customers

Margaret Sullivan
Verified Purchase

This top and pants fits like it was made for me. The fabric is soft, breathable, and doesn't wrinkle after a full day of wear. I've already ordered it in two more colours.

Margaret Sullivan
Margaret Sullivan
Elena Whitford
Verified Purchase

I bought the blue dress for a holiday and I'm obsessed. The trousers, camisole, and cardigan all mix and match beautifully. Packable and effortlessly chic.

Elena Whitford
Elena Whitford
Danielle Okafor
Verified Purchase

This wrap dress is so flattering. The ruching at the waist gives a gorgeous silhouette, and the jersey material stretches without losing its shape. Perfect for date night.

Danielle Okafor
Danielle Okafor
Priya Marchand
Verified Purchase

The cjumpsuit with the cropped blazer and wide-leg trousers is absolutely stunning. I wore it to a work conference and got compliments all day. True to size and very well made.

Priya Marchand
Priya Marchand
Catherine Bergström
Verified Purchase

I'm in love with this maxi dress. The tiered skirt moves so nicely when you walk, and the smocked bodice means you don't have to fuss with zippers. Comfortable from morning to evening.

Catherine Bergström
Catherine Bergström
Jasmine Reeves
Verified Purchase

This dress is the cosiest thing I own. The ribbed skirt and oversized jumper look polished enough for brunch but feel like pyjamas. I'm living in it all autumn.

Jasmine Reeves
Jasmine Reeves
Rosa Delgado-Vance
Verified Purchase

The satin slip in beach dress exceeded every expectation. The bias cut drapes beautifully, the adjustable straps actually stay put, and the colour is even richer in person than in the photos.

Rosa Delgado-Vance
Rosa Delgado-Vance
Fiona Hartley
Verified Purchase

This shirt dress with the belted waist is my new go-to. I can dress it up with heels or throw on trainers for errands. The cotton is thick enough to feel quality but still light for summer.

Fiona Hartley
Fiona Hartley
Amara Nkosi
Verified Purchase

The matching dress and sweater set is perfect for warm weather. The print is bold without being overwhelming, and the elastic waistband on the shorts is a game changer. So comfortable.

Amara Nkosi
Amara Nkosi
Leah Thornton-Park
Verified Purchase

I took a chance on this bodycon dress and I'm thrilled. The double-lined fabric smooths everything out, the length hits right below the knee, and it looks far more expensive than it was. A wardrobe staple

Leah Thornton-Park
Leah Thornton-Park

ANNIVERSARY SALE

As we celebrate 5 wonderful years of True North Label, we’re saying thank you with our Anniversary Sale.

Enjoy special savings for a limited time and celebrate this special milestone with us by discovering your new favourite pieces.

Here’s to 5 years of True North Label — and many more to come. 🤍

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ANNIVERSARY SALE

Frequently asked questions

Answer to all your questions!
We offer free premium shipping on all orders. Your items will be carefully packaged and delivered to your door.
We accept returns within 30 days of purchase. Items must be in original condition with tags attached.
Please refer to our size guide for accurate measurements. If you're between sizes, we recommend sizing up.
Our customer service team is here to help! Contact us via email or phone during business hours.

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