Florenza – Floral Butterfly Print Area Rug
- 30-day money-back guarantee
- Free tracked USPS shipping
- 73,500 happy customers
- Ships by Mon, September 28
Soft Underfoot, Softer To Look At
You know the room you keep pinning.
Yours is close — it just needs something on the floor.
Florenza brings a soft floral-and-butterfly pattern that reads romantic, not busy, so the room lands the way you pictured it.
Step on it barefoot and you feel it right away.
Warm, cushioned, quiet under your feet.
One Of Our Most Reordered Floor Pieces This Season
✓ The room finally looks finished
That empty stretch of floor is what's been holding the space back. One rug gives the room shape — a foot to the bed, an edge to the seating, a reason the furniture makes sense.
✓ Warm under bare feet every morning
No more cold floor on the way to the closet. The soft pile cushions each step and takes the chill off hardwood, tile, and laminate.
✓ Floral that reads grown-up, not girlish
Soft petals and butterflies in muted, blended tones — closer to a watercolor than a cartoon. It works in a bedroom, a reading corner, or a living room without looking like a kid's room.
✓ Wipes clean in under a minute
Spilled coffee doesn't soak in the way it does with natural fibers. Blot it, wipe it, move on. The polyester pile releases most spills with plain water.
What you get today
- Florenza floral butterfly area rug
- A defined, finished-looking floor area in one step
- Soft, cushioned pile underfoot
- Ready to use — unroll and place
- Free tracked shipping
- 30-day money-back guarantee
Seasonal production run — once this batch sells out, restock pricing may change.
Try Florenza at home for 30 days — bring the room together with a soft floral touch underfoot.
Try Florenza at home for 30 days. If it doesn't look right in your space or wear the way you expected, return it for a full refund.
Frequently asked questions
Will the fold lines from shipping go away?
Yes. Lay it flat and let it settle for one to two days. If a crease is stubborn, place a few books along it overnight.
Can I use this with a robot vacuum?
Yes. The low, dense pile lets most robot vacuums roll over the edge without getting stuck. A standard vacuum on a bare-floor or low-pile setting works well too.
Do I need a rug pad underneath?
On hardwood or tile, a thin rug pad is a good idea. It stops sliding and adds a bit more cushion. On carpet, you can skip it.
Will the colors fade in a sunny room?
The print holds up well to normal daylight. In a room with strong direct sun most of the day, rotating the rug every few months keeps the color even.
Specifications
- Size: Available in 24" x 36", 36" x 60", 48" x 72", and 60" x 84"
- Material: 100% polyester pile with a non-slip backing
- Lasts: Holds its shape and color through years of everyday use with regular vacuuming
How to wash
- Spot clean with cold water and a mild detergent
- Blot, do not rub
- Vacuum regularly on a low-pile setting
- Do not bleach
- Air dry fully before walking on it
Bring Florenza to your floor today — a limited seasonal batch, while it lasts.
Does the denim paneling feel stiff to wear?
No. The panels are placed at the neckline, lapels and sleeves to hold structure, not across the body. The parts that touch you most are soft ribbed knit.
Can I wear this as my actual jacket in fall?
Yes, in mild to cool weather. It's a substantial knit layer, so think crisp fall days over a tank or tee rather than deep winter.
Will the knit stretch out at the elbows and hem?
The ribbed construction is built to spring back, and the denim panels take the stress at the sleeves and edges. Hang it rather than folding it to help it keep its shape.
Does it close in the front?
It's designed as an open-front layer. That's what lets the denim lapels frame the outfit underneath.
- Size: Length 27.5–30 in; sleeve length 22–23.5 in (see size chart tab for full measurements)
- Material: Soft ribbed cotton-blend knit with denim panel detailing
- Available in: 8 colorways
- Machine wash cold with similar colors
- Do not bleach
- Hang dry to keep the knit's shape
Every order is covered by our 30-day guarantee, starting the day your order arrives. Many issues are solved without sending anything back — damaged, wrong, or ill-fitting items are typically replaced free.
Changed your mind? Return it within 30 days of delivery for a refund — you cover the return postage, and there is no restocking fee. See our Refund policy.
No extra taxes or shipping charges. What you see is what you pay.
Your order is dispatched within 1–2 business days and delivered within a further 3–8 business days — most orders arrive within 4–10 business days. Free shipping with USPS, and you'll get a tracking link the moment it ships, so you can follow it door to door.
